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January 16, 2020

B=AIDMA R MAT
フォッグの消費者行動モデル　B=MAT
行動Behavior = 動機Motivation（やりたい:利） × 実行能力Ability（簡単そう） × きっかけTrigger（背中押し）
https://note.com/akira_miyazaki/n/nb32211b94102

お気にのAIDMA

他にも亜種が
AISAS / AISCEAS / AIDA / AIDCA / AIDCAS / AMTUL / SIPS / AISA / ARCAS / AIDEES / SAIDCAS

AIDMAと外的動機づけ(褒美Reward)と内的動機づけ(Fogg)とで人は動いている
　B=AIDMA R MAT


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Posted by funa : 12:16 AM | Column | Comment (0) | Trackback (0)


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