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May 2016 List
SN on May 22, 2016 2:09 AM

May 22, 2016

SN

http://goo.gl/kz1Uvf

ソーシャルリスク ビジネスで失敗しない31のルール
なぜSNSを使うのか?露出?競合つぶし?マイニング?

社員の自覚が重要 -> SNSに接する、意識が低いままSNSを使うのは危険
 誠実さ、議論は建設的に
 批判は非推奨
 立場を明らかに、但し免責文(所属団体ではなく個人の意見である旨)
 著作権、肖像権、守秘義務尊重
 SNS上の自社情報は社内共有
ミスはバレる(内からも、外からも:情報流出、怠惰等)
営業資料などは絶対流出させない

BtoCでつながる重要な窓口になりうる
直接的にPR、やらせ、連投よりもブランド価値向上
でも、つまらない事の方が問題
正式に抗議すれば停止になるものはやらない
 政治、宗教、団体、嘘、ヤケ、社長不用意発言、競合の貶め等の投稿
委託先ツイートは現場任せ、しかし監視
炎上マーケ:問題発言←ツッコミ→いい感じで謝る(やらせ)
期間限定→キャンペーンをPR→SNS常設
デマ等の否定を直ぐに→SNSで
おわび、分単位の経緯、対応策、再発防止策→理解するのが面倒でつっ込めない

Q&Aサイトでの仕込みは楽だが、発覚しやすく不可視を含むダメージが大きい
できればスポンサーの関係性明示

---------------------------------------------
クリスタルKとコロ助ともう一人誰?、AKB?、鮭?、誰?


Posted by funa : 02:09 AM | Web | Comment (0) | Trackback (0)


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